CLAIM: The ‘NI – Our Time, Our Place’ campaign in 2012 helped to attract 1,000,000 visitors to Northern Ireland and brought £40 million to the local economy.
CONCLUSION: UNSUBSTANTIATED. This claim relies on a report by the Northern Ireland Tourist Board, without research methodology or sources provided. Other evidence demonstrates a growing trend in visitor numbers. The ‘NI – Our Time, Our Place’ campaign may have made a positive contribution. However, Northern Ireland still lags behind other economies in the region. Continue reading Did the ‘NI 2012 – Our Time, Our Place’ campaign help bring in one million visitors?